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Lessons Learned in Digital Advertising

As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At Comscore, we’ve identified key Lesso...

5 Things We’ve Learned About Online Video

During the 2014 Festival of Media Latin America, Gian Fulgoni shared the five things we've learned about online video. Learn if ad monetization is the same through different types of videos and how th...