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Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better...

Finnish Internet Users are Most Avid Consumers of Online News

News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013.The European online population seems to...