Weitere Einsichten

Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?

While the notion that a viewable impression is being adopted now across Europe, there is little published to date quantifying the impact that non-viewable and non-human impressions can have on campaig...

Brazil Digital Trends

During our webinar, Luciana Burger, Managing Director for Comscore Brazil, presented relevant data on the internet consumption in Brazil.