Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and...
Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
Understanding and Impacting the Consumer Journey with TripAdvisor
TripAdvisor gained actionable insights on travel consumers’ decision-making process via a Comscore custom study.
AI Versus the Meme
Media and Advertising: The Past, Present and Future
The Changing State of Privacy
What’s New in Digital for Canadian Financial Marketers
State of Retail
Meet the Global Team: Engineer, Deyan Yotsov in Budapest
WTF Is Influence?
Beyond the Headlines: Unpacking Common Narratives in Media and Advertising
Branded Content: Bringing a 19th Century Tactic into the 21st Century
How Do Content Creators Thrive in The 'New Normal': Insights from INTERACT