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Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measuremen...

Comscore Releases Japan Desktop Online Video Rankings for October 2015

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released Japan data from the Comscore Video Metrix® service, showing that Google Sites, Yahoo Sites and FC2 inc....