With so many factors affecting the pre- and post-purchase experience for online shoppers, it has never been more important for online retailers to understand what drives consumers to abandon their transactions, return items, and ultimately continue shopping with particular retailers.
Did you know:
Comscore and UPS explore consumer online shopping behaviors and preferences pertaining to their online shopping experience. Drawing from the recently-released study, this presenation provides retailers with the insights needed to improve the impact of the online shopping factors that lead to customer loyalty and growth.
In this presentation, the following key questions are answered:
About the Presenters:
Susan Kleinman is a Senior Director at Comscore specializing in consumer online behavior, from search and display advertising response to e-commerce activity.
David Sisco is a Marketing Director at UPS specializing in retail and e-commerce thought leadership.