2017 State of Travel
This webinar, presented by Ryan Williams, Head of Client Insights, Travel, Retail, & CPG, Comscore and Irena Simakova, VP of Investment Research, Comscore took an in-depth look at travel industry trends and how consumer behavior is changing as brands compete for their piece of the travel pie.
Ryan and Irena addressed:
- Hotel, flight and car rental industry visitation and booking trends
- Trends in consumer travel spending and shifts in traveler perception
- Growth in the vacation rental market
- TV ad-spend trends and the impact on consumer engagement with online travel agencies and suppliers