Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
This webinar, presented by Ryan Williams, Head of Client Insights, Travel, Retail, & CPG, Comscore and Irena Simakova, VP of Investment Research, Comscore took an in-depth look at travel industry trends and how consumer behavior is changing as brands compete for their piece of the travel pie.
Ryan and Irena addressed:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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