Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption is especially high for under 35s. Hence, it is important for agencies, advertisers and publishers to understand this multi-platform majority.
Die Comscore MMX® Multi-Platform bietet eine Einsicht in das gesamte Nutzerverhalten auf Desktops, Smartphones und Tablets.