- November 6, 2017

Understanding the Multi-Platform Majority in China

Fang Cai
Vice President, China, Comscore, Inc.

Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption is especially high for under 35s. Hence, it is important for agencies, advertisers and publishers to understand this multi-platform majority.

  • Who are they?
  • How do they use desktop and mobile for different scenarios?
  • How can we reach them more effectively?

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