24. November 2017 - Veranstaltung: AdAsia Bali 2017

What Are Millennials Doing Online?


Senior Vice President, Asia Pacific

As technology and digital media continue to evolve alongside millennials, this discussion was organised to uncover the latest insights into the online behaviour and habits of this audience group, as well as some key areas important to them, such as instant messaging, digital music, e-commerce, online video and entertainment.

Moderated by comScore, this session aimed to help marketers better understand, reach and engage with this highly digital demographic segment across categories, platforms and devices.

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