Engaging car buyers of the future: key insights that marketers in the UK need to know
In January 2019, 11 percent of Gen X visited a flexible automotive website or mobile app, which includes ride-hailing services such as Uber, while among millennials, the number was twice as many (22%).
In this report we examine large-scale UK panel and census data to quantify behavioural shifts that have the potential to upend the UK auto industry.
The report covers:
- Affinity towards automotive sites and apps, by generation.
- Choice of platform and behaviour by platform and generation.
- Impact of flexible mobility services such as Uber on online behaviour.
- Pointers on where to find audiences with highest affinity towards automotive sites and apps.
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