Myspace.Com Has Largest Web Widget Viewing Audience
“The widget space is rapidly evolving, and we are continuing to add various widget file types into our definition to provide the most accurate and comprehensive reporting in the marketplace,” said Comscore executive vice president Linda Boland Abraham. “The inclusion of Facebook applications in our reporting structure represents a significant step in that direction. As the widget universe continues to evolve, it will become necessary to define better industry standards, and Comscore is committed to aiding in that effort.”
MySpace.com Widgets Reach Largest U.S. Audience
In November 2007, nearly 148 million U.S. Internet users viewed widgets, representing 81 percent of the total audience. MySpace.com widgets had the widest audience, reaching more than 57 million Internet users, while Slide.com ranked second with 39.2 million viewers. Google.com has the sixth widest widget-viewing audience with more than 19 million viewers.
Top Web Widget Viewing Audiences*November 2007Total U.S. – Home/Work/University LocationsSource: Comscore Widget Metrix
Unique Viewers (000)
Penetration of U.S. Internet Audience
Total U.S. Widget Viewers
MySpace.com - Widget
Slide.com - Widget
Clearspring.com – Widget**
RockYou.com - Widget
Photobucket.com - Widget
Google.com - Widget
BunnyHeroLabs.com - Widget
MusicPlaylist.us - Widget
MyPlaylist.org - Widget
BlingyBlob.com - Widget
*Facebook.com excluded from list due to different measurement methodology
** Clearspring is a widget platform and has independent objects; both are included in its total
“Top Friends” Tops Facebook Application Rankings
The inaugural Facebook application rankings revealed that more than 20 million Facebook visitors, or 61 percent of the site’s U.S. audience, engaged with an application in November. Visitors between the ages of 18-24 were twice as likely as the average Facebook visitor to engage with applications, while those aged 25 and older were less likely than average to exhibit this behavior.
“Top Friends” by Slide was the top ranked application during the month, with more than 6.2 million engaged viewers (18.5 percent of the Facebook audience), followed by Movies by Flixster with 5.2 million (15.4 percent), and SuperPoke! by Slide with 3.6 million (10.8 percent). Slide contributed three of the ten most engaged Facebook applications in November, while RockYou! contributed two.
Top Facebook Applications*November 2007Total U.S. – Home/Work/University LocationsSource: Comscore Widget Metrix
Engaged Widget Viewers
Penetration of Total U.S. Facebook Audience
Total Facebook.com Visitors
Total Facebook Applications
Top Friends (Slide)
Super Wall (RockYou!)
* Rankings based on number of people that actively engaged with the application during the course of the month, which includes interacting with the object, downloads of the object or views of the application information page. The rankings may differ from Facebook.com’s own “Most Active User” rankings, which are based on daily active users.
To request more information on Comscore Widget Metrix, please visit http://www.comscore.com/contact
About ComscoreComscore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.
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