Weborama Integrates Comscore validated Campaign Essentials™ (vCE®) to Enable Video Viewability Measurement Across Mobile devices
Comscore Metrics Enable Video Viewability Measurement on Weborama’s VPAID HTML5
MILAN, Italy, 7 June, 2016 – Comscore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging Comscore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform. This integration allows joint customers to measure HTML5 video viewability on desktop and mobile. It also enables a streamlined process for tagging vCE campaigns directly in Weborama’s system for efficient campaign setup and management.
“As digital video advertising continues to grow with higher adoption and demand, media buyers need to make sure that their ads have the opportunity to be seen.” Said Duncan Trigg, SVP Advertising at Comscore. “We’re thrilled to have developed this integration with Weborama, bringing more transparency to our clients and the industry.”
"We are pleased with the results of this integration with Comscore." says Roberto Carnazza, Country Manager of the Italian branch of Weborama. "Not only because it is a further demonstration of the technological capabilities of our company, but also because the development was carried out entirely in Italy; all at further proof that Weborama is in many ways a breakthrough global competitive company.”
Comscore (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com
Listed in Paris on Alternext (Alweb), operating in some thirty countries out of seven offices - Paris, Moscow, Miami, Amsterdam, Madrid, Milan, Lisbon - with a team of 220 employees, Weborama has been developing exceptional technological tools in the fields of ad serving and data science for the last 16 years, supporting global strategies of companies across every economic sector with the aim of placing data marketing at the epicenter of their activity.
Weborama’s value proposition is anchored by strong data resources and expertise (gained from 16 years of data science experience), a proprietary technology platform offering data management (Weborama Audience Manager), ad serving (Weborama Campaign Manager) and audience analytics (Weborama Audience Insights) capabilities, and an exclusive data set of 500 million qualified profiles (third party) active in 10 countries.
Ana Laura Zain
Sr. Manager, Corporate Marketing, EMEA
+44 20 3111 1730