Comscore today introduced Plan Metrix® Multi-Platform, a major advancement in Comscore’s psychographic digital media planning tool. Plan Metrix® Multi-Platform combines consumers’ desktop an... Lesen Sie mehr
Comscore today announced an agreement with the Fox Networks Group (FNG) that expands its existing relationship to include linear TV ratings measurement and Comscore’s suite of Advanced Audie... Lesen Sie mehr
Comscore today announced that a growing number of regional and local advertising agencies are continuing to choose Comscore for their local TV currency, with 84 regional and local agencies s... Lesen Sie mehr
Comscore today announced that its Senior Vice President of Commercial Mike Perlman will present during the UBS 45th Annual Global Media and Communications Conference in New York City. Lesen Sie mehr
Latest MRC Approval Gives Comscore SIVT Accreditation Across All Key Digital Media Touchpoints Lesen Sie mehr
Comscore today reported holiday season U.S. retail e-commerce spending from desktop computers for Cyber Monday 2017 and the holiday weekend following Thanksgiving. Cyber Monday reached $3.36... Lesen Sie mehr
Comscore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending... Lesen Sie mehr
Comscore, Inc., today announced a partnership with leading political data provider L2 to integrate L2’s voter and commercial targeting information into Comscore’s television ratings measurem... Lesen Sie mehr
Comscore today announced that data science firm 0ptimus will comprehensively match Comscore’s television ratings and digital measurement with 0ptimus’ nationwide custom modeled audiences. Su... Lesen Sie mehr
Comscore today announced that it will be featured at the NYC Television Week conference during speaking events at the Sheraton Times Square New York Hotel. Lesen Sie mehr