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Are You Leaving ROI on the Table?

Tough times for consumers always herald tough times for marketers. Now, more than ever, advertisers have to dig deep and go beyond the "good enough" metrics of the past and look to additional avenues...

The State of U.S. Online Retail Economy through Q1 2009

Comscore Chairman Gian Fulgoni presents Comscore's quarterly review of the state of the U.S. online retail economy.