Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
Mit Comscore Industry Trust das Versprechen von Programmatic Advertising ei...
Es ist kein Geheimnis, dass Programmatic Advertising wächst. Die Ausgaben in diesem Bereich haben 2014 die 10 Milliarden Dollar-Marke überschritten und es wird erwartet, dass diese Summe sich innerhal...
Online Media Measurement: It’s Not Like Betamax Vs VHS
Gian Fulgoni Talks about Tracking Digital Ad Delivery
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting
Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScor...
Gian Fulgoni on Comscore's “Viewability” Tool