Dezember 7, 2021

Product Marketing Manager, Programmatic

Job Description

Job Title:   Product Marketing Manager,Programmatic

Location:   Remote


Per Executive Order 14042, new or prospective Comscore, Inc. employees in the United States, must provide proof of complete vaccination, or approved exemption on the first day of their employment.


About This Role:


The Product Marketing Manager, Programmatic will lead the product commercialization efforts, go-to-market strategyand execution plan for Comscore's programmatic suite of products. In this role you will be developing the overall marketing strategy, competitive product positioning, sales assets, and thought leadership content that highlight the best of our product offerings,to drive awareness, and ultimately revenue.  Reporting to the Director, Product Marketing, this critical member of the Corporate Marketing team is the subject matter expert for Comscore audience targeting products, clients, and industry, and acts as the bridge between product and sales.Attention to quality and an eye for detail, along with a strong ability to grasp and translate technical capabilities into benefits is crucial for this role.


What You'll Do:


  • Develop differentiated product positioning andv alue proposition through customer-centric messaging and marketplace intelligence to drive successful product launches or feature releases
  • Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan including working with Comscore's external partners
  • Develop and manage all internal and external product communications to acquire new customers and support client retention
  • Build impactful marketing programs in collaboration with Demand Generation to drive awareness of Comscore's programmatic suite of solutions and increase product adoption
  • Work closely with Demand Generation and Content team to deliver efficient lead generation and nurture pipeline
  • Communicate the value proposition of products to the sales team and develop the sales collateral that support the selling process
  • Serve as the expert on programmatic products and related industry initiatives
  • Collaborate with all levels of staff in corporate marketing, sales, product management, development, legaland other relevant internal teams to drive larger business goals
  • Coordinate, write, and oversee creation of thought leadership materials related to programmatic industry and relevant Comscore products and services including blogs, whitepapers, reports, webinars and live presentations, data gems, and more


What You'll Need:


  • 5+years of marketing experience, including at least 3years of direct product marketing or product management experience in the programmatic media space
  • Experience building and executing marketing and go-to-market plans and campaigns
  • Background inadtech/martechindustry, with specific experience related to programmatic buying/selling and/or audience targeting solutions; agency experience a plus
  • Excellent storyteller;ability to communicate complex technical concepts in a simple, clear and concise manner
  • Strong writing & presentation skills-is equally comfortable drafting long-form material ( studies // white papers) and content for one-pagers and webpages
  • Strong analytical orientation - must love data, and be able to articulate the business impact
  • Excellent interpersonal skills to interact with cross-functional teams, and external partners; People manager experience a plus
  • Enthusiastic self-starter with an ability to achieve objectives, manage multiple projects, and capable of flourishing in fast-paced and dynamic environment
  • A strong understanding of the advertising ecosystem, including new media platforms, preferred
  • Experience with Salesforce, Microsoft Office Suite, Adobe Creative Suite preferred

About Comscore:


Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms.


With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.


EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.


To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.



Product Marketing Manager, Programmatic

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