More Insights
-

Fall Segment Guide 2023

Discover the Fall Segment Guide, crafted to help inform your ad targeting strategy this autumn.
-

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
-

Proximic by Comscore Announces 5,000 Advertiser Milestone for ID-free Predictive Audience Solution

Proximic by Comscore today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading...
-

Have the signal loss challenges of the future already arrived?

It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.
-

Your Guide to Summer Segment Activation

Make sure you're prepared with the right targeting segments for the summer season to help capitalize on increased consumer spend.
-

The Privacy Forward Conversation – How Consumer Demands are Shaping Online Privacy

One of the most prominent topics over the last few years has been consumer online privacy and use of consumer’s data.
-

PubMatic Partners with Proximic by Comscore, Giving Media Buyers Scalable, ID-less Targeting Solutions

PubMatic and Proximic by Comscore announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic...
-

Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
-

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Targeting Division

Proximic By Comscore To Provide Multiple Solutions to Enhance the Overall Value of Programmatic Campaigns
-

Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand

A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance
-

Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit...
-

SiriusXM and Comscore Expand Agreement, Bringing Predictive Audience...

SiriusXM and Comscore today announced an expanded agreement, bringing...
-

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences for CPG Advertisers

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right...
-

Combating Misinformation Warfare: Responsible Action During the Current Conflict and Beyond

The Comscore and NewsGuard teams continue to develop and offer tools which can be used by anyone who wants to keep their brand from the tarnish associated...
-

Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore

This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind...
-

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting....
-

It's time to divest from the misinformation ecosystem: Why advertising responsibly on quality news makes good business sense

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to...
-

Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments...

Comscore is excited to announce that in partnership with IHS Markit,...