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Comscore partners with Xandr to bring cookie-free CTV audience targeting...

Comscore (NASDAQ: SCOR) is excited to announce that its UK and EMEA...
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Survive the ‘Cookiepocalypse’. Stay ahead of the game

Download the full presentation by Comscore’s Rachel Gantz and get your survival checklist for staying ahead of the game in a cookie-free world
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Comscore Announces Agreement with Vistar Media to Deliver Digital...

Comscore today announced an agreement with Vistar Media, the leading...
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Can cookie-free audiences perform as well as cookie-based ones? Spoiler Alert: YES!

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices...
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JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate,...

Comscore announced it is partnering with demand-side advertising platform...
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Getting Ready for the 2021 Fall TV Season

Build on your TV advertising by using Comscore Activation segments to reach viewers of specific series and telecasts, and target competitors’ audiences....
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What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build...
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Comscore and MediaMath Partner to Launch Connected TV and Livestreaming...

Comscore and MediaMath today announced they have partnered to launch...
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When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes of the Past?

It’s 2010 and programmatic buying has become mainstream and is a key part of every major brand’s media plan. Simultaneously, salivating brand safety provider...
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Comscore Introduces Global Verified Contextual Private Marketplaces...

Industry-leading contextual technology enables accurate brand safety...
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Fearmongering in CTV Advertising

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than...
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Comscore Reveals how the Pandemic has Changed Consumer Behavior

What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions...
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Leverage Comscore’s Next Gen Brand Safety and Suitability Protections Across CTV, Digital, and Podcast Advertising

The year 2020 has been anything but uneventful. A global pandemic and a monumental US presidential election have turned the world on its head and now,...
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Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience

Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience
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Comscore Launches Brand Suitability Protections for Coronavirus Content

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting,...
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CCPA & Effective Marketing Are Not Mutually Exclusive

Rachel Gantz on how to successfully reach consumers in a time of growing privacy awareness.
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Programmatic Playbook: Demographic Segments

In a crowded, complex programmatic ecosystem, choosing the right audience segments can be daunting for today’s media buyer. This post, a part of our Comscore’s...
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Holiday Audience Segment

This holiday season, elevate your programmatic targeting with Comscore’s precise and powerful Activation segments. Check out our latest infographic, for...