Frameplay used Comscore insights to help a leading snack brand impact the growing gaming space.
There are 217 million gamers in the U.S. who spend 206 million minutes a month engaging with gaming content. The audience is incredibly diverse: 47% are male, 53% are female.
A leading snack brand and their agency worked with Frameplay’s intrinsic in-game advertising solution to advertise within the games without disrupting the play.
Gamers are incredibly engaged with the game during play and do not appreciate being disrupted by advertising while playing their games.
Comscore’s Brand Survey Lift™ (BSL) was applied to understand the value of the media inside the game.