Combina dati comportamentali granulari e informazioni contestuali multi-piattaforma per ottenere target attivabili su desktop, mobile e CTV

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Prodotti e servizi Comscore Activation

Cookie-free Targeting Solution

Comscore Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.

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Audience Targeting Solution

Comscore Audience Activation offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership, CTV/gaming behaviors, and personas.

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Soluzione per il contextual targeting

Comscore Content Activation mette a disposizione un set efficace di filtri pre-bid per l’identificazione delle inventory, per aiutare gli addetti al marketing e le aziende di telecomunicazione a erogare campagne pertinenti e in ambienti brand-safe su desktop, mobile, podcast e CTV.

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Activate Comscore segments in your DMP or DSP of choice

Comscore On-the-Shelf PMPs

Search for your target audiences below, select the deals, your DSP and click the “Activate Now” button. The Comscore team will make the PMPs available on your DSP of choice including Adobe, Amobee, Basis, DV360, MediaMath, The Trade Desk, TTD, Yahoo and DV360. If you do not see your DSP or the segments you need, please contact us.