Mexico has finally taken an important step in measuring digital audiences in recent years. Comscore, with the release of September 2016 data, has officially released Mobile Panel-based Mobile Metrix® data.
The Mobile Panel will allow Comscore customers to access audience information and mobile web and app usage for both smartphones and tablets. Advertisers, Media and Agencies will be able to view complete data, at the desktop, mobile and multi-platform level for Mexico.
Some of the key highlights from the report:
To know more about the changes that brings the measurement with a mobile panel, click here.