Whilst brand safety, ad fraud and viewability have been talked about for some time, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered and the impact of optimising towards verified clean impressions cannot be understated in their effect on the true ROI of the campaign.
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This presentation also covers how media buyers and sellers can build more powerful audience and content targets to drive stronger results with effective, relevant and brand-safe advertising.
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership, CTV/gaming...