- 27 Aprile 2017

Bringing Increased Trust and Transparency to Digital Advertising

Relatore: Will Hodgman, Huang Xinyu, Cai Fang

Whilst brand safety, ad fraud and viewability have been talked about for some time, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered and the impact of optimising towards verified clean impressions cannot be understated in their effect on the true ROI of the campaign. 

This presentation also covers how media buyers and sellers can build more powerful audience and content targets to drive stronger results with effective, relevant and brand-safe advertising.

Activation

Utilizza in pre-bid gli insight di ogni pagina per migliorare il targeting e ottenere un buon ROI.
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