Evento: Comscore Whitepaper - 25 Febbraio 2020

Online consumer finance in the UK: Banking on the new generations

Alex Gevers

Senior Insights Manager

How quickly are consumer finance habits in the UK evolving? To answer this question and anticipate what might lie ahead in the world of online consumer finance, Comscore’s digital consumer panels was leveraged to help us understand current behaviours and trends. Our latest report presents a series of insights that quantify the changes in UK consumer behaviours, and, crucially, the scale thereof.

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Key questions covered in this report include: 

• What financial services do consumers in the UK access online?
• How do consumers access financial services online? What does it say about long term behavioural trends?
• How fast are younger demographics adopting new fintech solutions?

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Comprendere le audience e identificare i pattern di consumo mediatico sui canali televisivo, digitale e multi-piattaforma.
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