- 23 Settembre 2020

The State of OTT

James Muldrow
James Muldrow
Sr. Director, Product Management

Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior.   

Comscore's “State of OTT” presentation examines today’s consumption and device usage trends to understand evolving audience habits in a dynamic space

Key topics covered in this presentation will include:

  • Changes in OTT viewing behavior from recent trends and the impact from COVID-19
  • Drivers of growth in streaming services, and whether audiences engage differently with subscription vs. ad-supported services
  • How changes in OTT consumption relate to consumption in other platforms, such as live TV, DVR, VOD, desktop and mobile
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Streaming Insights

Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming...

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