22 Novembre 2022

The Consumer Centric Measurement Revolution

Jon Carpenter
Jon Carpenter
Chief Executive Officer
Comscore

For marketers, there has never been a more complex - or more exciting - time to connect with consumers over what matters most to them. From shifts in video streaming, live events and original programming all the way through to cookie deprecation, the rise of Instagram reels and esports, consumer behavior we’re seeing fast moving trends evolve across platforms.

Comscore CEO Jon Carpenter shares the critical changes in media consumption patterns and the opportunities emerging for marketers, agencies and content creators. Watch his full presentation from AdvertisingWeek NY 2022 below. 

Media Measurement - Jon Carpenter
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