Comscore Releases May 2008 German search rankings

Google Sites Extends Search Market Share to More than 80 Percent 

LONDON, U.K., July 9, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its May 2008 report on the German search market from the Comscore qSearch 2.0 online search measurement service. This capability, which was first launched in Germany in September 2007, includes reporting on local market properties where search activity occurs, such as ProSiebenSat1 Sites and Verlagsgruppe Georg von Holtzbrinck, along with the key international search properties such as Google and Microsoft.

Top 10 German Search Properties

In May, Google Sites increased its lead as the leading search property in Germany to 80.5 percent of all searches. eBay ranked second with 6.2 percent, followed by two German properties, ProSiebenSat1 Sites (2.4 percent) and Verlagsgruppe Georg von Holtzbrinck (2.2 percent). Two other German properties, Deutsche Telekom (0.8 percent share) and T-Online Sites (0.7 percent share), ranked among the top ten.

Comscore qSearch 2.0 German Share of Search Report*
May 2008 vs. April 2008
Total Germany, Age 15+ - Home & Work Locations
Source: Comscore qSearch 2.0
Property Apr-08 May-08 Pt Change
Total Internet 100.0 100.0 0.0
Google Sites 79.0 80.5 1.5
eBay 6.7 6.2 -0.5
ProSiebenSat1 Sites 2.6 2.4 -0.2
Verlagsgruppe Georg von Holtzbrinck 2.1 2.2 0.2
AOL LLC 1.9 1.6 -0.3
Amazon Sites 1.5 1.1 -0.3
Microsoft Sites 1.0 1.0 0.0
Yahoo! Sites 0.9 0.9 0.0
Deutsche Telekom 0.8 0.8 -0.1
T-Online Sites 0.7 0.7 0.1

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from May 2008 include:

  • There were 3.7 billion searches conducted in Germany during the month.
  • 34.9 million German Internet users made at least one search during the month, more than in any other European country.
  • German searchers conducted an average of 107 searches per searcher during the month, or 3.5 searches per day.

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