Google Sites Captures 34 Percent Share of French Online Video Market with 1.8 Billion Videos Viewed on YouTube.com During the Month
PARIS, France, December 1, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service indicating that 34.6 million French Internet users viewed online video in September 2009, up 36 percent versus the previous year.
“The online video market in France has rapidly expanded during the past year as Internet users demonstrate their preference for the sight, sound and motion of video for consuming online content,” said Delphine Gatignol, Comscore business development manager in France. “While the Internet is still widely used for functional reasons, increasingly it has become an entertainment channel and the continued emergence of online video is a significant driver behind this trend.”
Visitation and Engagement of Online Video up Significantly in FranceFrance experienced widespread growth in online video consumption during the past year, as audience size and video engagement both increased significantly. The number of online video viewers increased 36 percent to 34.6 million, while the number of videos viewed grew 141 percent to 5.4 billion. The average time spent viewing videos online during the course of the month nearly doubled to 11.7 hours per viewer in September.
French Online Video Market Growth*September 2009 vs. September 2008Total France – Age 15+, Home & Work Locations**Source: Comscore Video Metrix
Total Videos Viewed (000)
Total Unique Viewers (000)
Average Videos per Viewer
Average Hours per Viewer
Average Minutes per Video
*Based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
YouTube Drives Online Video Viewing at Google SitesDriven by the popularity of YouTube.com (which accounted for 99 percent of all videos viewed on the property), Google Sites ranked as the top video content property in September with 22.9 million viewers and 1.8 billion total videos viewed, representing a 33.5-percent share of the French online video market. French video site Dailymotion.com ranked second with 394 million videos viewed, followed by Groupe TF1 (162 million videos), Megavideo.com (160 million videos), and Facebook.com (145 million videos).
Top French Online Video Properties Ranked by Total Videos Viewed*September 2009Total France – Age 15+, Home and Work LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Share of Videos (%)
Videos per Viewer
Total Internet Audience
Fox Interactive Media
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
Other notable findings from September 2009 include:
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