Americans View 14.3 Billion Videos during the Month as YouTube Paces Growth
RESTON, VA, February 4, 2009 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2008 data from the Comscore Video Metrix service showing that U.S. Internet users viewed a record 14.3 billion online videos during the month, representing an increase of 13 percent versus the previous month. YouTube led the growth charge, accounting for 49 percent of the incremental gain in videos viewed versus November.
Google Sites Adds to Lead in Video Market Share
In December, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (41 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 445 million videos (3.1 percent), followed by Yahoo! Sites with 330 million (2.3 percent) and Viacom Digital with 291 million (2.0 percent). Hulu continued its growth trajectory, climbing 6 percent versus November to 241 million videos viewed.
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*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Google Sites Surpasses 100 Million Viewers in December
Nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December. Google Sites surpassed 100 million online video viewers during the month, representing two out of every three Internet users who watched video. Fox Interactive ranked second with 56.9 million viewers, followed by Yahoo! Sites (42.8 million) and AOL LLC (31.5 million).
Other notable findings from December 2008 include:
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