New research finds nearly 80 percent of U.S. total online minutes are spent on mobile
RESTON, VA., December 2, 2019 – Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. Against this rapidly evolving consumer landscape, Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to unveil its 2019 ‘Global State of Mobile’ report. This new study is designed to help marketers understand the mobile audience trends, and emerging content categories and apps that continue to disrupt the worldwide digital landscape.
Key findings from the 2019 ‘Global State of Mobile’ report include:
“As audiences around the world gravitate to mobile, it’s important for marketers to understand the underlying dynamics driving that evolution,” said Kelly Lewis, Product Manager at Comscore. “We’re excited to help the industry see how emerging categories for mobile digital consumption are changing the way audiences of all ages and incomes spend their time, so that media owners, advertisers and their agencies can ultimately achieve stronger engagement with their customers by delivering optimized content to the most relevant channels.”
The report uses multi-platform data from 10 international markets (U.S., Canada, Argentina, Brazil, Mexico, India, Indonesia, Italy, Spain, and U.K.) to demonstrate a global and local perspective on changing mobile usage.
To download the 2019 ‘Global Mobile Report’, please visit https://www.comscore.com/Insights/Presentations-and-Whitepapers/2019/Global-State-of-Mobile.
To learn more about how Comscore can help you succeed in a mobile-first world, please contact us.
About ComscoreComscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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