Comscore Signs Agreement with B.A.S.S., LLC for Digital Audience and Custom TV Measurement
RESTON, Va., July 29, 2020 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide B.A.S.S., LLC, the worldwide authority on bass fishing and creator of the beloved Bassmaster stable of content, with Comscore’s industry-leading digital audience and television measurement. The agreement includes Comscore’s MMX® Multi-Platform, which combines consumers’ desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities, as well as custom reporting derived from Comscore’s TV Essentials®.
“We are excited to begin working with the Bassmaster team to deliver advanced insights that drive engagement with their audience across both digital and TV,” said Carol Hinnant, Chief Revenue Officer, Comscore.
The Bass Anglers Sportsman Society (B.A.S.S.) is renowned for advancing sportfishing through advocacy, outreach and an expansive tournament trail while connecting directly with the passionate community of bass anglers through its variety of media vehicles.
Comscore MMX Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. MMX Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, and time spent.
Comscore TV Essentials provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising. Leveraging TV viewing from more than 60 million screens and more than 30 million households across the U.S., TV Essentials® offers a level of granularity and stability absent from traditional television measurement services—including more precise and more reliable ratings for large and niche networks alike—all day, every day.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
About B.A.S.S., LLC
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2 and The Pursuit Channel), radio show (Bassmaster Radio), social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, new Huk Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX presented by Abu Garcia and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic.