IAB's 2nd State of Data Town Hall: Measurement addressed how to measure and attribute campaign performance without cookies and identifiers, and how to stitch together siloed data into a unified dataset.
Industry experts, including Comscore's Chief Research Officer Michael Vinson, discussed data ownership, insights, processes and best practices to create quality data and proper attribution across platforms.
Only have 15 minutes? Watch Comscore's Chief Resesrch Officer Michael Vinson's presentation on the role of panel data in the future of media measurement methodologies.
To view the full webinar at IAB, click here.
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