Segment and target based on local retail behaviors

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Design better-selling local planning and segmentation strategy by leveraging online product research, and local retail visitation data at the ZIP code level.
Comscore Consumer Intelligence (CCI), powered by Consumer Orbit, is a powerful audience segmentation and targeting tool that provides an actionable and highly granular view of what linear television and digital audiences are researching to buy, where they are shopping, and how they are interacting with media.

With Comscore Consumer Intelligence, gain a full-circle view of media consumption across linear television and the web, as well as consumer behavior by understanding how retail consumers engage with a brand or category at the local market level on a monthly basis, all within a single system with consistent metrics.

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Granular Segmentation Options

Pinpoint the actual local retail audiences you need to reach by quickly building segmentation options based on the actual, real-world media and purchasing behaviors of millions of direct observations monthly.

Granular Segmentation Options

Complete Local Market Coverage

Create retail trade areas from ZIP codes across all 210 Comscore local markets.

Complete Local Market Coverage

Comscore's Massive and Passive Measurement

Combine what people are shopping for with their media consumption, combined with where they shop locally.

Massive and Passive Measurement

Vantaggi Principali

  • Grow your revenue share by providing advertisers a full picture of how your station(s) can deliver key target audiences for clients based on a multi-platform understanding of where those consumers shop, and what they are shopping for right now.
  • Optimize inventory by assisting clients in identifying which dayparts are most popular and providing visibility into how to reach key consumers.