In this CMO Pulse interview Julie Springer, Chief Marketing Officer of Transunion, shares her experience of adapting as a marketer and leader throughout the pandemic, to shift towards what Springer describes as "true customer-centricity".
While it has always been critical, 2020/2021 has created new opportunities for marketers to truly build empathy and hold themselves to a new standard when it comes to authenticity and connecting with customers in a meaningful way. Julie also shares her perspective on the future of marketing, which - while clearly still in flux - will be centered around 1:1 connections and authenticity of relationships.
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