Making a Difference with Roxanna Kassam Kara

Featuring: Kassam Kara, Ronald McDonald House Canada

In this episode of Shareablee's CMO Pulse, Tania Yuki interviews Roxanna Kassam Kara, National Director of Marketing and Communities with Ronald McDonald House Canada about what it means to be in impact marketing, her transition to the non-profit world from traditional marketing for large-scale consumer packaged goods brands, and her approach to innovation.

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