Retail-Food and Fragrance Sites See Gains Amid Valentine’s Day Celebration

Yahoo! Sites Maintains Commanding Lead in Japanese Market

TOKYO, JAPAN, March 28, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its February 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the Comscore World Metrix audience measurement service. Valentine’s Day prompted growth in the retail-food and fragrances/cosmetics categories as women sent gifts to men to celebrate the holiday, while the government category grew as people prepared for tax season.

Mozilla was the fastest growing site in Japan, as it was in many countries around the world, due to the release of their updated Firefox browser. Traditionally February is a month when many musicians release new albums in Japan, leading several music information sites to experience increases, including Utapmap.com, Oricon.co.jp, and Sony BMG Music Entertainment. Yahoo! Sites continued their strong lead as the top web property in the Japanese market.

“Valentine’s Day has traditionally been celebrated in Japan with the women giving men gifts, especially chocolates, a practice that is slightly different from other parts of the world,” said Maru Sato, Managing Director of Comscore Japan. “As a result, traffic to retail-food sites saw a sharp increase for the month as people took advantage of the convenience of online shopping and ordering.”

Top Gaining Site Categories for February 2008

Top Gaining Site Categories by Number of Unique Japanese Visitors
February 2008 vs. January 2007
Age 15+ Home and Work Locations*
Source: Comscore World Metrix

Site Category

Total Unique Visitors (000)

Jan-2008

Feb-2008

% Change

Total Internet : Total Audience

54,544

54,395

0

Retail - Food

1,677

1,991

19

Fragrances/Cosmetics

4,133

4,682

13

Lotto/Sweepstakes

1,608

1,817

13

Government

9,488

10,349

9

Job Search

4,660

5,036

8

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for February 2008

Top 10 Gaining Properties by Number of Japanese Unique Visitors*
February 2008 vs. January 2008
Age 15+ Home and Work Locations**
Source: Comscore World Metrix

Property

Total Unique Visitors (000)

Jan-2008

Feb-2008

% Change

Total Internet : Total Audience

54,544

54,395

0

The Mozilla Organization

2,005

2,738

37

COOKPAD.COM

2,218

2,948

33

Nissan

2,016

2,617

30

UTAMAP.COM

2,330

2,858

23

ORICON.CO.JP

5,520

6,404

16

IZA.NE.JP

6,279

7,148

14

Japan Airlines

2,322

2,622

13

BLOGMURA.COM

2,530

2,849

13

Sony BMG Music Entertainment

3,122

3,484

12

DAILYMOTION.COM

2,844

3,100

9

*Ranking based on the top 100 Japanese properties in February 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for February 2008

Top 25 Properties by Number of Japanese Unique Visitors*
February 2008 vs. January 2008
Age 15+ Home and Work Locations**
Source: Comscore World Metrix

Feb-08
Rank

Jan-08
Rank

Property

Total Unique Visitors (000) Feb-08

N/A

N/A

Total Internet : Total Audience

54,395

1

1

Yahoo! Sites

42,906

2

2

Google Sites

33,250

3

3

Rakuten Inc

29,405

4

4

Microsoft Sites

28,958

5

6

FC2 inc.

27,550

6

5

NTT Group

26,580

7

10

GMO Internet Group

23,433

8

9

Livedoor

22,219

9

7

Nifty Corporation

22,185

10

8

Wikipedia Sites

20,906

11

11

Amazon Sites

18,124

12

14

Apple Inc.

15,941

13

12

NEC Corporation

15,381

14

15

Sony Online

15,217

15

13

Sakura Internet

15,166

16

16

Excite Japan

14,807

17

17

AMEBLO.JP

14,219

18

N/A

Internet Initiative Japan

12,848

19

19

KDDI Corporation

12,565

20

20

MIXI, Inc.

12,382

21

18

Hatena

12,224

22

21

SEESAA.NET

11,684

23

23

NICOVIDEO.JP

10,492

24

22

TRACKWORD.NET

10,288

25

24

DTIBLOG.COM

8,461

*Ranking based on the top 100 Japanese properties in February 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com

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