Ipsos and Comscore Announce Partnership to Connect Online and Offline Audiences and Media Consumption in Mexico
New Solution Offers Insight to Better Plan, Evaluate and Optimize Online and Offline Campaigns
Mexico City, June 24th, 2016 – Comscore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, along with Ipsos, the 3th worldwide market research Company (Ipsos: ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP) announced today the launch of a new fused solution to measure offline and online media consumption and lifestyle habits of Mexican consumers.
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Marketing Director LATAM