RESTON, Va., April 30, 2021 - Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 18, 2021.
“Fans were glued to The Hallmark Channel programming this week, while multiple Spanish-language networks continued to find strong audience loyalty with multiple shows,” said Paul Dergarabedian, Senior Media Analyst, Comscore.
TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending April 18, 2021)
La hija del embajador
Mira quién baila All Stars
¿Te acuerdas de mí?
Buscando a Frida
La Rosa de Guadalupe
Exatlón Estados Unidos
Sal y pimienta
This Is Us
La suerte de Loli
The Masked Singer
Law & Order: Organized Crime
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending April 18, 2021)
Right in Front of Me
MatchMaker Mysteries: The Art of the Kill
The Curse of Oak Island
When Calls the Heart
Envy: A Seven Deadly Sins Story
90 Day Fiance
Tyler Perry's The Oval
Tournament of Champions
The Real Housewives of Atlanta
Married at First Sight
Fear the Walking Dead
The Real Housewives of New Jersey
Saving My Daughter
WWE Monday Night Raw
Rock the Block
Married to Medicine
The First 48
[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]
The Stickiness Index is powered by Comscore’s TV Essentials and excludes local programming and all premium non-ad-supported channels.
Comscore’s TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.
With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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