Comscore reveals emerging TV industry trends during State of Streaming webinar
RESTON, VA, June 14, 2022-Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
That’s according to Comscore’s 2022 State of Streaming analysis, which examines the current state of streaming adoption, growth trends, services and solutions.
“While both ad-supported and subscription-based streaming services are growing in the U.S., we’re seeing that consumers are being more mindful of their budgets and leaning towards ad-supported services,” said James Muldrow, Vice President, Product Management at Comscore. “This makes sense as inflation continues to hit consumer’s wallets. The time is ripe for traditionally subscription-based streaming services like Netflix to consider launching an ad-supported tier to enhance their growth trajectory.”
Additional findings include:
Comscore’s State of Streaming includes trends from 2019 to 2022 across its Comscore CTV Intelligence™, Comscore Connected Home™, Comscore Video Metrix Multi-Platform, Shareablee US PowerRankings, Shareablee Social Dynamics and Shareablee Metrics & Trends solutions.
The 2022 State of Streaming findings will be presented during a webinar following Comscore’s INTERACT event at 2pm ET. To register, visit: ww.comscore.com/StateOfStreaming
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
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Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming...