Join Comscore at the ARF’s Commerce and Shopper Intelligence Conference in Chicago, focusing on the evolution of commerce media, AI-driven shopper behavior, and retail partnership strategies. The event features industry leaders discussing how to bridge online and offline insights and adapt to complex, fragmented purchasing paths.
To connect with our team during this event, use this link or attend our panel session led by Proximic by Comscore’s Jess Trainor.
MEET IN CHICAGO
AI Changed the Consumer, Now What? Rethinking the Path to Purchase
Time: 1:15 – 1:40pm Date: May 12Speakers: Jessica Trainor – Head of Partnerships, Proximic by ComscoreCait Carlson – VP, Retail Strategy, Havas MarketDaniel Block – GM, Data Revenue & Partnerships, Fetch
AI is reshaping how people discover and decide what to buy, with more consumers turning to AI tools for recommendations. Discover how consumers are using AI platforms like ChatGPT and AI powered search, from who is using them, to how decisions are being made, Industry leaders will explore how brands can stay relevant amidst the disruption and how high attention environments like CTV move beyond reach and drive impact.
For more details about this event click here.