Join Advertising Research Foundation’s (ARF) biggest annual event where industry leaders and innovators gather to address the most critical audience measurement issues. Those issues will be explored against the backdrop of the post-pandemic recovery. Keynotes, panels, and research presentations will cover what consumer behaviors will stick and which ones will fade, the future of addressable TV, which cross-platform measurement methods hold the most promise and why, and how companies are building audiences and developing trust among data deprecation and privacy concerns.
Bill Livek will join Scott McDonald, the president of the ARF, in a 1-on-1 conversation about the future of media measurement.
Improvements to the synthetic control model and potentially to business applications.
Are panels still practical and viable? If so, exactly what will be required from a next-generation “calibration” panel. If not, what are the alternatives?