France vs. Germany: How Online-Users Engage with Platforms every Month
Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts (51%). However, deeper analysis of the selected 14-25 target group in France suggests that there are noticeable differences between males (49% Multi-Platform) and females (57%).
France is ahead in the “mobile only” movement: 6% of France’s users have abandoned computer access altogether in a month, relying on mobile devices exclusively to access online content (Germany 2%).
Both France and Germany are witness to the age of connectivity: in both countries, the average user spends more than one day per month online across all devices (Germany 30.5 hours, France 28.8 hours).