18 dicembre 2014

Comscore Ranks the Top 50 U.S. Digital Media Properties for November 2014

RESTON, VA, December 18, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2014 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 237.7 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 195.8 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 94.8 percent.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
November 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

251,060

1

Google Sites

237,728

26

Yelp

74,460

2

Yahoo Sites

216,444

27

Viacom Digital

71,091

3

Facebook

203,947

28

Meredith Digital

69,372

4

AOL, Inc.

200,739

29

Pinterest.com

68,368

5

Amazon Sites

167,715

30

WebMD Health

67,446

6

Microsoft Sites

165,475

31

Fox Sports Digital - Sporting News Media

66,820

7

Mode Media (formerly Glam Media)

139,700

32

Ask Network

66,541

8

CBS Interactive

137,273

33

Answers.com Sites

65,679

9

Comcast NBCUniversal

135,848

34

Demand Media

60,342

10

Apple Inc.

132,505

35

New York Times Digital

60,120

11

Turner Digital

113,666

36

Target Corporation

60,019

12

eBay

112,754

37

Scripps Networks Interactive Inc.

59,982

13

Gannett Sites

107,668

38

Vimeo

59,674

14

Wikimedia Foundation Sites

103,216

39

Adobe Sites

59,410

15

Time Inc. Network (U.S)

99,365

40

Netflix.com

57,807

16

Wal-Mart

93,665

41

VEVO

57,678

17

ESPN

90,817

42

Gawker Media

57,423

18

Twitter.com

88,306

43

NFL Internet Group

56,814

19

Linkedin

84,453

44

Fox News Digital Network

56,570

20

Weather Company, The

84,360

45

WorldNow Sites

55,521

21

Pandora.com

82,335

46

AnyClip Media

55,180

22

About

78,946

47

BlogHer

54,693

23

Hearst Corporation

78,549

48

iHeartMedia Digital

54,199

24

BuzzFeed.com

76,257

49

craigslist, inc.

54,061

25

Conde Nast Digital

74,798

50

Disney Online

51,422

Comscore Top 50 Properties (Desktop Only)
November 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

227,270

1

Google Sites

195,845

26

Conde Nast Digital

36,045

2

Yahoo Sites

164,322

27

ESPN

35,344

3

Microsoft Sites

144,031

28

Pinterest.com

34,463

4

Facebook

133,889

29

Meredith Digital

33,828

5

Amazon Sites

106,954

30

Demand Media

33,666

6

AOL, Inc.

106,830

31

Target Corporation

33,173

7

Mode Media (formerly Glam Media)

84,404

32

Yelp

32,850

8

CBS Interactive

72,802

33

New York Times Digital

31,385

9

eBay

67,358

34

WebMD Health

31,054

10

Wikimedia Foundation Sites

66,383

35

Dropbox Sites

30,579

11

Comcast NBCUniversal

63,735

36

Viacom Digital

29,757

12

Turner Digital

62,779

37

Fox News Digital Network

28,594

13

Apple Inc.

57,457

38

Scripps Networks Interactive Inc.

28,208

14

Wal-Mart

53,686

39

Purch

27,545

15

Gannett Sites

51,822

40

IDG Network

27,413

16

About

49,372

41

Best Buy Sites

27,265

17

Ask Network

49,369

42

Verizon Communications Corporation

26,511

18

Time Inc. Network (U.S)

45,788

43

Netflix.com

25,234

19

Linkedin

43,923

44

Vox Media

24,743

20

craigslist, inc.

40,605

45

TripAdvisor Inc.

24,550

21

Adobe Sites

39,055

46

Gawker Media

24,502

22

Hearst Corporation

38,521

47

BuzzFeed.com

24,277

23

Weather Company, The

38,355

48

Sears Sites

23,772

24

Twitter.com

36,804

49

YP Sites

23,756

25

Answers.com Sites

36,052

50

Kohls Corporation

22,710

Comscore Ad Focus Rankings (Desktop Only)
November 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

227,270

100.0

1

AddThis

215,354

94.8

1

Google Ad Network**

216,029

95.1

2

Taboola

199,410

87.7

2

Yahoo Audience Network**

193,948

85.3

3

Google

186,456

82.0

3

Conversant (formerly ValueClick Networks)**

192,328

84.6

4

Outbrain

182,887

80.5

4

Casale Media - MediaNet**

184,402

81.1

5

Yahoo Sites

164,322

72.3

5

Criteo**

180,249

79.3

6

ShareThis

143,293

63.1

6

RadiumOne**

176,809

77.8

7

Facebook.com

131,093

57.7

7

Advertising.com**

167,268

73.6

8

MSN

128,647

56.6

8

Collective Display**

163,111

71.8

9

YouTube.com

112,537

49.5

9

Burst Media**

161,886

71.2

10

AOL, Inc.

106,830

47.0

10

Gamut - Network**

152,306

67.0

11

5min Media Platform

94,085

41.4

11

Exponential - Tribal Fusion**

151,972

66.9

12

Amazon.com*

88,917

39.1

12

Amobee**

141,304

62.2

13

Mode Media (formerly Glam Media)

84,404

37.1

13

Rocket Fuel**

140,319

61.7

14

Windows Live

62,606

27.5

14

SourceKnowledge Video Network**

126,455

55.6

15

Gannett Sites

51,822

22.8

15

Microsoft Media Network US**

107,051

47.1

16

Walmart.com

50,900

22.4

16

Undertone Networks**

100,443

44.2

17

About

49,372

21.7

17

TC Media Reach & Response Network**

92,102

40.5

18

Ask Network

49,369

21.7

18

Vibrant Media**

81,952

36.1

19

Linkedin

43,923

19.3

19

AdBlade Network**

79,229

34.9

20

CNN

42,330

18.6

20

Media.net Contextual Ads**

73,743

32.4

21

NBC News Digital

40,946

18.0

22

Blogger

39,805

17.5

Top DSP/SSP/Ad Exchange Entities

23

CBS News

37,243

16.4

1

Rubicon Project**

214,758

94.5

24

Twitter.com

36,804

16.2

2

Fulcrum5**

184,602

81.2

25

Answers.com Sites

36,052

15.9

3

OpenX**

146,485

64.5

26

ESPN

35,344

15.6

4

engage:BDR**

41,913

18.4

27

Demand Media

33,666

14.8

28

Weather Channel, The

33,417

14.7

29

Target.com

33,136

14.6

30

Yelp

32,850

14.5

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in November. For instance, Yahoo Sites was seen by 72.3 percent of the 227 million internet users in November.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

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