Smartphones Achieve 70 Percent Mobile Market Share
RESTON, VA, July 2, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2014. Apple ranked as the top smartphone manufacturer with 41.9 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share169 million people in the U.S. owned smartphones (70 percent mobile market penetration) during the three months ending in May, up 4 percent since February. Apple ranked as the top OEM with 41.9 percent of U.S. smartphone subscribers (up 0.6 percentage points from February). Samsung ranked second with 27.8 percent market share (up 0.8 percentage points), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.1 percent.
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in May with 52.1 percent market share, followed by Apple with 41.9 percent (up 0.6 percentage points from February), Microsoft with 3.4 percent, BlackBerry with 2.3 percent and Symbian with 0.1 percent.
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 76.4 percent of the app audience, followed by Google Play (51.8 percent), YouTube (51.7 percent) and Google Search (49.2 percent).
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.