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Comscore and UKOM Continue their Partnership for Online Audience Measuremen...

Earlier today UKOM’s reappointment of Comscore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to c...

Unlocking App Audiences: The role of content and demographics in platform s...

The disruption and expansion that smartphones and tablets have brought to digital media consumption is well documented, with mobile devices generating new access opportunities throughout consumers’ da...