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Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

In the following article entitled “In the Digital World, Not Everything That Can Be Measured Matters” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni identifies the metrics that matter to marke...

2015 Japan Digital Audience Report

The 2015 Japan Digital Audience Report presents a snapshot of key figures and trends in digital behaviour in Japan. Comparing current digital audiences against the same point the previous year, as wel...