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How African American and Caucasian Millennials Are Affected by Targeted Adv...

Comscore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effec...

Male Users Account for 70 Percent of Time Spent Consuming Online Video in F...

In France, over 85 percent of the total online audience watched videos online in September 2011. Of these 40.1 million people, over 21 million viewers were male and nearly 19 million were female, an...