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BeReal: who are these friends for real?

No filters, no editing, no special effects, and a notable 226% unique visitor growth in 6 months to August 2022 in the U.S. BeReal, the mobile app designed to share moments in your life with friends w...

How to navigate the world of advertising measurement tools in 2022

Today’s media landscape is evolving quickly. If the commercial messages of ad agencies and brands are to be effective, keeping pace with these changes is essential.