Altro

In the UK, 1.7 Million Mobile Subscribers Consumed Automotive Content on Mo...

Millennial Media recently released a study conducted with Comscore analyzing the U.S. mobile automotive advertising industry. The study explores the demographics and behavior of consumers accessing mo...

15-24 Year Olds Most Likely to Recall Smartphone Ads in UK

In June 2011, 31.6 percent of UK smartphone users age 15-24 recalled having seen ads in an app or while browsing, the highest penetration among all age groups. 15-24 year olds were 25 percent more lik...